LG Electronics at ISE 2026 Barcelona
Local operations, event staffing and hospitality support for a major technology booth
Project facts
Client: LG Electronics
Event: Integrated Systems Europe 2026
Location: Fira de Barcelona Gran Via, Barcelona, Spain
Booth: Hall 3, 3K100
Booth size: Approx. 1,184 sqm
Dates: 3–6 February 2026
PBM Europe scope: Local operations, event staffing, multilingual promoters, customer service training support, rentals, Korean driver coordination, van rental, walkie-talkies, hospitality, survey activation, meeting room support and onsite coordination.
The Challenge
LG Electronics’ ISE 2026 booth was not a standard exhibition stand. It was a large-scale commercial display environment built around multiple product, business and experience zones, including LG Business Cloud & Solutions, K-Culture Shop, Drive Thru, Meeting Rooms, Control Room, E-Paper Display, Learning Zone, Hotel, LED Tech Zone, Survey & Event and Connected Garden.
The project required a local execution partner able to support visitor flow, multilingual staffing, product-zone assistance, hospitality, survey participation, meeting room guidance, transport, communication equipment and onsite problem-solving.
For international agencies working in Europe, this is where local execution becomes critical: the strategy may be global, but the event succeeds through people, timing, suppliers, transport, rentals and precise onsite coordination.
PBM Europe’s Role
PBM Europe provided the local operations layer for the project in Barcelona.
Our team supported staffing, training logistics, uniform fitting, customer service preparation, rehearsal coordination, photo shoot support, walkie-talkie rental, vehicle rental, Korean driver support, hospitality areas, visitor-flow assistance, meeting-room support and Survey & Spin activation.
PBM Europe was not only involved in supplying staff. The role was to help transform an international event plan into a working local operation at Fira de Barcelona.
Services Delivered
Multilingual promoters & brand ambassadors
PBM Europe coordinated a trained local team of promoters, stewards and brand ambassadors for reception, entrance flow, product-zone support, hospitality, survey activation and meeting room assistance.
Event staffing with operational control
The staffing structure was not limited to presence. PBM supported briefing, training, fitting, staff rotations, attendance control, visitor-facing standards and daily onsite coordination.
Customer service training support
PBM supported the preparation phase with full-day training, customer service alignment, onsite rehearsal and uniform fitting for visitor-facing personnel.
Product-zone support
PBM talent supported LG business and experience zones including Business Cloud, K-Culture Shop, Drive Thru, Learning Zone, Hotel, LED Tech Zone and Meeting Rooms, helping guide visitors and hand over qualified conversations to LG representatives.
Rentals and onsite equipment
PBM coordinated operational rentals including walkie-talkies and other communication resources required for smooth onsite coordination.
Korean driver and van coordination
PBM arranged a Vito/Caravelle-type van and driver services for airport transfers, hotel-to-venue transfers and operational movements across the project period.
Hospitality and Connected Garden support
PBM staff supported the Connected Garden, a hospitality and business conversation area where visitors could stay longer, meet LG representatives and continue discussions in a more relaxed environment.
Survey & Spin activation
PBM supported visitor guidance, queue management, reward distribution and engagement around LG’s Survey & Spin experience.
Meeting room and corporate support
PBM supported meeting room guidance, visitor orientation and corporate area assistance, helping keep business-facing areas organized and professional.
Photo shoot support
PBM supported the photo shoot layer with model image rights, make-up and hairstyling coordination.
Key Engagement Areas
The strongest visitor engagement areas included K-Culture Shop, Survey & Spin, Connected Garden, E-Paper, Learning Zone and LED Tech Zone.
K-Culture Shop generated strong curiosity and social interaction around Korean partner brands. Survey & Spin created consistent visitor participation and supported data capture. Connected Garden worked as a hospitality anchor and informal business lounge. LED Tech Zone and Learning Zone helped translate product innovation into direct visitor interaction.
These areas required more than passive staff presence. They needed trained local talent able to attract visitors, explain the first layer of information, manage flow and support handovers to LG representatives when a conversation became more technical or commercial.
Results
PBM Europe supported LG Electronics’ 1,184 sqm booth operation at ISE 2026 Barcelona with a complete local support structure: people, training, rentals, transport, hospitality and onsite coordination.
The project included multilingual promoters, stewards, customer service training support, rehearsal coordination, walkie-talkie rental, Vito/Caravelle-type van rental, Korean driver coordination, hospitality support, Survey & Spin activation, meeting room assistance and live operational support.
The project reinforced PBM Europe’s role as a local operations and event staffing partner for Korean agencies and global technology brands working across Europe.
FAQ
Who supported LG Electronics at ISE 2026 in Barcelona?
PBM Europe supported LG Electronics at ISE 2026 Barcelona as a local operations and event staffing partner, working on staffing, multilingual promoters, training support, rentals, Korean driver coordination, hospitality and onsite coordination.
What services did PBM Europe provide for LG Electronics at ISE 2026?
PBM Europe provided multilingual promoters, event staffing, customer service training support, training and fitting coordination, walkie-talkie rental, van and driver coordination, hospitality support, meeting room assistance, Survey & Spin activation and onsite logistics.
Does PBM Europe provide event staffing and promoters for trade shows in Europe?
Yes. PBM Europe provides multilingual promoters, event staff, brand ambassadors, stewards and onsite coordinators for trade shows, brand activations and corporate events across Spain, Germany and wider Europe.
Does PBM Europe support Korean agencies in Europe?
Yes. PBM Europe supports Korean agencies and global brands with local operations, event staffing, supplier coordination, rentals, drivers, hospitality and onsite event services across Spain, Germany and wider Europe.
Can PBM Europe support technology booths and product zones?
Yes. PBM Europe supports technology brands with trained local teams for product-zone assistance, visitor guidance, booth flow, hospitality, meeting rooms and onsite coordination.